Food & Personal Care market in Romania

Name: eCommerce Market Analytics: Food & Beverages eCommerce in Romania
Creator: ecommerceDB

The Romanian Food & Personal Care eCommerce market is predicted to reach US$1,273.8 million by 2023 and accounts for 18.9% of the total eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.7%, resulting in a projected market volume of US$2,130.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development
Top stores
Market definition

Market development

eCommerce revenue development in the Food & Beverages market in Romania

The Romanian Food & Beverages eCommerce market is predicted to reach US$194.3 million by 2023 and accounts for 15.3% of the Food & Personal Care eCommerce market in Romania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.7%, resulting in a projected market volume of US$261.3 million by 2027. The Food & Beverages eCommerce market is a sub-market of the Food & Personal Care market. Further categories within the Food & Personal Care market are: Personal Care.

eCommerce revenue development in the Food & Beverages market in Romania

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	25.7	43.4	9.3	16.5	0.3	6.8	41.5	95.6
AOV (in US$)	17.8	30.3	17.8	90.3	59.3	11.0	89.8	23.7
CVR (in %)	25.7	43.4	9.3	16.5	0.3	6.8	41.5	95.6

AOV: Average Order Value CVR: Conversion Rate

Top stores

Top five Food & Beverages online stores in Romania by net sales 2021

With sales in the Romanian Food & Beverages market, emag.ro generated a revenue of US$52.3 million in 2021, which means it is the leading online store in this market. In second place is auchan.ro with a revenue of over US$15.8 million, followed by finestore.ro with a revenue of US$12.1 million. Altogether, the top three online stores account for a market share of about 66.8% within the top 25 stores of the given market. The Food & Beverages ranking of Romania is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Food & Beverages market in Romania in 2021

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ecommerceDB analysis

	no-access-0	no-access-1	no-access-2	no-access-3	no-access-4
Filtered revenue (in mUS$)	900.0	550.0	470.0	430.0	370.0
Share of global revenue (in %)	20.7	12.0	3.9	20.6	20.7
Global revenue (in mUS$)	8,300.0	4,600.0	1,190.0	2,122.0	1,814.0
Growth global revenue (in %)	8.3	12.4	33.6	18.0	12.6

See further stores

Worldwide - Food & Beverages Romania - Food & Beverages Romania - All Categories

Market definition

Definition of the Food & Beverages market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages The category Food & Beverages contains the online sale of fresh and packaged foods (excluding baby food), delicacies and beverages. This market category covers for example the sale of fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food, soft drinks and alcoholic drinks via a digital channel. The most significant competitors for the online sale of food and beverages are, at present, the online stores of the large supermarkets and warehouse stores, for example, walmart.com. Not included in this market category are delivery services of ready-to-eat meals. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

Food (fresh and packaged foods, fruit, vegetables, pasta, snacks, sweets, refrigerated products, frozen food)
Soft drinks and alcoholic drinks

Out-of-scope

Baby food

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine *
      - Other Alcoholic Drinks *
      - Spirits
      - Wine
    - Hot Drinks
      - Cocoa *
      - Coffee
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta *
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese
      - Eggs *
      - Milk
      - Other Dairy Products & Eggs *
      - Yogurt
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices *
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners *
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners *
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics *
    - Cold & Cough Remedies *
    - Digestives & Intestinal Remedies *
    - Hand Sanitizer *
    - Incontinence
    - Other Health Care *
    - Skin Treatment *
    - Vitamins & Minerals *
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care

* Not available for the selected country