Hobby & Leisure market in Russia

The Russian Hobby & Leisure eCommerce market is predicted to reach US$15,470.9 million by 2024 and accounts for 22.1% of the total eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.4%, resulting in a projected market volume of US$20,589.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Stationery, Crafts & Art Supplies, Pet Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Sports Equipment market in Russia

The Russian Sports Equipment eCommerce market is predicted to reach US$2,426.7 million by 2024 and accounts for 15.7% of the Hobby & Leisure eCommerce market in Russia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$3,262.7 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Sports Equipment market in Russia

in million US$

eCommerce revenue growth in the Sports Equipment market in Russia

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.2 70.5 39.9 13.5 48.6 6.0 13.0 64.6

Online share

eCommerce online share of the total Sports Equipment market in Russia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Russian Sports Equipment retail market, the online share is 17.0% and will increase by an average of 13.9% to 28.6% by 2028.

eCommerce online share of the total Sports Equipment market in Russia

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 30.5% 55.8% 77.8% 32.8% 89.6% 65.4% 2.4% 14.0%

Top stores

Top five Sports Equipment online stores in Russia by net sales 2023

With sales in the Russian Sports Equipment market, wildberries.ru generated a revenue of US$151.3 million in 2023, which means it is the leading online store in this market. The Sports Equipment ranking of Russia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Sports Equipment market in Russia in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Sports Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycle equipment
  • Hunting equipment
  • Weapons
  • Fishing equipment
  • Fitness equipment
  • Team sports equipment
  • Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
  • Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
  • Fitness trackers