Toys, Hobby & DIY market in Rwanda

The Rwandan Toys, Hobby & DIY eCommerce market is predicted to reach US$27.9 million by 2023 and accounts for 6.5% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.6%, resulting in a projected market volume of US$46.5 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, Sports & Outdoor, and DIY, Garden & Pets.

Market development

eCommerce revenue development in the Athletic Footwear market in Rwanda

The Rwandan Athletic Footwear eCommerce market is predicted to reach US$2.1 million by 2023 and accounts for 33.4% of the Sports & Outdoor eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.7%, resulting in a projected market volume of US$3.0 million by 2027. The Athletic Footwear eCommerce market is a sub-market of the Sports & Outdoor market. Further categories within the Sports & Outdoor market are: Fishing Articles & Equipment, Other Sports & Outdoor, Sports & Swimwear, Summer Sports Equipment, and Winter Sports Equipment.

eCommerce revenue development in the Athletic Footwear market in Rwanda

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate

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