Food & Personal Care market in Rwanda

The Rwandan Food & Personal Care eCommerce market is predicted to reach US$136.8 million by 2023 and accounts for 32.2% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$242.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Food & Personal Care market in Rwanda

The Rwandan Food & Personal Care eCommerce market is predicted to reach US$136.8 million by 2023 and accounts for 32.2% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$242.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

eCommerce revenue development in the Food & Personal Care market in Rwanda

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Food & Personal Care market

Market definition: Food & Personal Care The category Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market category also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Food and beverages
  • Cosmetics
  • Pharmaceutical products (inclusive of prescription drugs)
  • Medical products for private use (e.g. blood pressure monitors, disinfectants, dressings)

Out-of-scope

  • Baby food
  • Professional medical products

Select sub-market

* Not available for the selected country