Food & Personal Care market in Rwanda
The Rwandan Food & Personal Care eCommerce market is predicted to reach US$136.8 million by 2023 and accounts for 32.2% of the total eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$242.8 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Meat market in Rwanda
The Rwandan Meat eCommerce market is predicted to reach US$5.6 million by 2023 and accounts for 18.2% of the Food eCommerce market in Rwanda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 23.9%, resulting in a projected market volume of US$13.2 million by 2027. The Meat eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fish & Seafood, Fruits & Nuts, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.
eCommerce revenue development in the Meat market in Rwanda
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
| AOV (in US$) | 46.8 | 34.0 | 93.4 | 93.6 | 49.7 | 83.8 | 81.2 | 25.7 |
| CVR (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
Market definition
Definition of the Meat market within the Food & Personal Care market
Market definition: Food & Personal Care > Food & Beverages > Food > Meat The category Meat includes digital sales of fresh meat (e.g., beef, pork, poultry, and mutton) and processed meat (e.g., ham, bacon, sausages, cold cuts, and roasted meat). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fresh meat
- Processed meat
Out-of-scope
- Meat-based ready-to-eat meals
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