Electronics & Media market in Senegal

The Senegalese Electronics & Media eCommerce market is predicted to reach US$45.1 million by 2023 and accounts for 21.1% of the total eCommerce market in Senegal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.5%, resulting in a projected market volume of US$67.2 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.

Market development

eCommerce revenue development in the Mobile Phones market in Senegal

The Senegalese Mobile Phones eCommerce market is predicted to reach US$8.7 million by 2023 and accounts for 98.4% of the Telephony eCommerce market in Senegal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$13.6 million by 2027. The Mobile Phones eCommerce market is a sub-market of the Telephony market. Further categories within the Telephony market are: Landline Phones.

eCommerce revenue development in the Mobile Phones market in Senegal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV (in US$) 22.1 66.6 14.7 31.8 33.9 28.8 58.3 88.5
CVR (in %) 22.7 2.7 44.4 10.8 38.5 35.7 23.3 66.8
AOV: Average Order Value CVR: Conversion Rate

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