Food & Personal Care market in El Salvador

The Salvadoran Food & Personal Care eCommerce market is predicted to reach US$454.9 million by 2023 and accounts for 36.3% of the total eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$797.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Ready-to-Eat Meals market in El Salvador

The Salvadoran Ready-to-Eat Meals eCommerce market is predicted to reach US$9.4 million by 2023 and accounts for 93.9% of the Convenience Food eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 18.2%, resulting in a projected market volume of US$18.4 million by 2027. The Ready-to-Eat Meals eCommerce market is a sub-market of the Convenience Food market. Further categories within the Convenience Food market are: Soups.

eCommerce revenue development in the Ready-to-Eat Meals market in El Salvador

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country