Food & Personal Care market in El Salvador

The Salvadoran Food & Personal Care eCommerce market is predicted to reach US$454.9 million by 2023 and accounts for 36.3% of the total eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.1%, resulting in a projected market volume of US$797.1 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Spirits market in El Salvador

The Salvadoran Spirits eCommerce market is predicted to reach US$10.0 million by 2023 and accounts for 39.1% of the Alcoholic Drinks eCommerce market in El Salvador. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.3%, resulting in a projected market volume of US$16.5 million by 2027. The Spirits eCommerce market is a sub-market of the Alcoholic Drinks market. Further categories within the Alcoholic Drinks market are: Beer, Cider, Perry & Rice Wine, Other Alcoholic Drinks, and Wine.

eCommerce revenue development in the Spirits market in El Salvador

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

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