Electronics & Media market in Tunisia
The Tunisian Electronics & Media eCommerce market is predicted to reach US$114.1 million by 2023 and accounts for 21.8% of the total eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.3%, resulting in a projected market volume of US$168.7 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Books, Movies, Music & Games market in Tunisia
The Tunisian Books, Movies, Music & Games eCommerce market is predicted to reach US$36.3 million by 2023 and accounts for 31.8% of the Electronics & Media eCommerce market in Tunisia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 4.3%, resulting in a projected market volume of US$43.0 million by 2027. The Books, Movies, Music & Games eCommerce market is a sub-market of the Electronics & Media market. Further categories within the Electronics & Media market are: Consumer Electronics.
eCommerce revenue development in the Books, Movies, Music & Games market in Tunisia
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
| AOV (in US$) | 30.0 | 27.5 | 99.1 | 9.5 | 9.0 | 31.8 | 72.3 | 56.1 |
| CVR (in %) | 22.1 | 94.8 | 31.6 | 55.0 | 82.7 | 65.1 | 35.9 | 50.4 |
Market definition
Definition of the Books, Movies, Music & Games market within the Electronics & Media market
Market definition: Electronics & Media > Books, Movies, Music & Games The category Books, Movies, Music & Games covers the sale of physical media, e.g., books, DVDs, CDs, Blu-ray discs, and computer/console games, via a digital channel. However, digital media that is purchased as a download or via a subscription to a streaming service is part of a separate segment (see: Digital Media). One of the most important providers in the market segment Books, Movies, Music & Games is the U.S. internet-based retailer amazon.com. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Books
- DVDs and Blu-ray discs
- Computer/console games
- Music CDs
Out-of-scope
- Digital media (e.g., video on demand, music downloads, eBooks)
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