Grocery market in Turkey

The Turkish Grocery eCommerce market is predicted to reach US$3,274.6 million by 2024 and accounts for 12.2% of the total eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 34.5%, resulting in a projected market volume of US$10,703.1 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Liquors market in Turkey

The Turkish Liquors eCommerce market is predicted to reach US$352.7 million by 2024 and accounts for 62.1% of the Wine & Liquors eCommerce market in Turkey. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 33.7%, resulting in a projected market volume of US$1,127.4 million by 2028. The Liquors eCommerce market is a sub-market of the Wine & Liquors market. Further categories within the Wine & Liquors market are: Wine.

eCommerce revenue development in the Liquors market in Turkey

in million US$

eCommerce revenue growth in the Liquors market in Turkey

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 4.8 88.3 82.1 53.6 90.3 85.1 83.7 65.2

Online share

eCommerce online share of the total Liquors market in Turkey

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Turkish Liquors retail market, the online share is 3.1% and will increase by an average of 51.2% to 16.2% by 2028.

eCommerce online share of the total Liquors market in Turkey

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 54.0% 50.5% 4.7% 49.3% 79.5% 88.1% 3.4% 63.6%

Market definition

Definition of the Liquors market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors > Liquors The category Liquors includes the online trade of liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover liquor mixed drinks. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Liquors (e.g. whiskey, vodka, rum, gin, tequila)

Out-of-scope

  • Liquor mixed drinks