Fashion market in Uganda

The Ugandan Fashion eCommerce market is predicted to reach US$60.9 million by 2023 and accounts for 15.4% of the total eCommerce market in Uganda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.3%, resulting in a projected market volume of US$90.3 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Footwear, Bags & Accessories, and Apparel.

Market development

eCommerce revenue development in the Leather Footwear market in Uganda

The Ugandan Leather Footwear eCommerce market is predicted to reach US$3.5 million by 2023 and accounts for 9.5% of the Footwear eCommerce market in Uganda. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.9%, resulting in a projected market volume of US$5.1 million by 2027. The Leather Footwear eCommerce market is a sub-market of the Footwear market. Further categories within the Footwear market are: Luxury Footwear, Other Footwear, Sneakers, and Textile & Other Footwear.

eCommerce revenue development in the Leather Footwear market in Uganda

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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        • Blazers (children) *
        • Coats & Jackets (children) *
        • Dresses & Skirts (children) *
        • Jerseys, Sweatshirts & Pullovers (children) *
        • Night & Underwear (children) *
        • Shirts & Blouses (children) *
        • Socks (children) *
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        • Night & Underwear (men) *
        • Shirts (men) *
        • Socks (men) *
        • Suits (men) *
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        • Coats & Jackets (women) *
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        • Night & Underwear (women) *
        • Shirts & Blouses (women) *
        • Socks (women) *
        • Suits & Ensembles (women) *
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        • Tights & Leggings (women) *
        • Trousers (women) *
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