e-Commerce Market Analytics

Food & Personal Care in the U.S.

The category Food & Personal Care consists of two subcategories: Food & Beverages and Personal Care. It includes the online trade of food and beverages as well as medicine, cosmetics, and pharmaceutical and personal care products. The market category also includes prescription drugs and medical products for private use (e.g., blood pressure monitors, disinfectants, dressings). Online pharmacies are counted among this category as well. Not included in this category are food products, especially for babies (see: Toys, Hobby & DIY).

In the U.S., this segment generates a revenue of US$71 billion in 2021, which amounts to a 12% share of the entire U.S. eCommerce market.

Food & Personal Care in the U.S.

Top online stores

With sales in the U.S. Food & Personal Care market, walmart.com generated a revenue of about US$9 billion in 2021, which means it is the leading online store in this segment. In second place is kroger.com with a revenue of over US$7.5 billion, followed by amazon.com with a revenue of US$7.5 billion. Altogether, the top three online stores account for a market share of 34% within the given segment.

The Food & Personal Care ranking of United States is based on all online stores that generated sales in this segment in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Food & Personal Care market is christopherobin.com. The store achieved sales of around US$2 million in 2021. Its revenue growth amounts to 105% within the previous year.

Growth champions:
Editorial tips:

Top online Food & Personal Care stores in the U.S. by eCommerce net sales 2021 in million US$

# Store
1. amazon.com
2. walmart.com
3. apple.com
4. target.com
5. homedepot.com

Food & Personal Care in the U.S.

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

Visit Statista.com

Of the five categories considered by ecommerceDB, Food & Personal Care is the fifth largest segment in the U.S., as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 12%. The predicted compound annual growth rate (CAGR 21-25) for the next four years is 6%. The declining growth rate suggests a moderately flooded market.

Looking at the two subcategories of Food & Personal Care, Personal Care is the largest. It accounts for 62% of the sales in the market. The subcategory Food & Beverages has a 38% share of the segment.

Food & Personal Care in the U.S.

Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Food & Personal Care market are shown in the table on the right.

In The U.S., USPS (United States Postal Service) is the most frequently offered shipping service provider in eCommerce in the Food & Personal Care market in 2021. Of those stores indicating which service they use to transport their goods, 40% cited USPS (United States Postal Service) as one of their providers. Moreover, UPS (United Parcel Service) and FedEx are among the top three shipping service companies offered by U.S. online retailers in the Food & Personal Care segment, at rates of 35% and 32% respectively.

Shipping information is based on orders from the store’s main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the Food & Personal Care category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S.

# Shipping service provider
1. USPS (United States Postal Service)
2. UPS (United Parcel Service)
3. FedEx