e-Commerce Market Analytics

Furniture & Appliances in the U.S.

The category Furniture & Appliances consists of two subcategories: Furniture & Homeware and Home Appliances.
While Furniture & Homeware includes the sale of furniture, kitchens, and household goods (e.g., kitchen accessories, bathroom accessories, and home textiles), it does not include DIY products such as flooring materials (see: Toys, Hobby & DIY). Home Appliances, also known as white goods, are electronic household appliances, such as washing machines, dishwashers, and coffee machines. By definition, they are part of eCommerceDB, provided that the goods are sold to the private end user (B2C).

In the United States, this segment generates a revenue of US$170 billion in 2021, which amounts to a 19.8% share of the entire U.S. eCommerce market.

Furniture & Appliances in the U.S.

Top online stores

With sales in the U.S. Furniture & Appliances market, amazon.com generated a revenue of US$17.6 billion in 2021, which means it is the leading online store in this segment. In second place is homedepot.com with a revenue of over US$12.5 billion, followed by walmart.com with a revenue of US$11.1 billion. Altogether, the top three online stores account for a market share of about 43% within the top 100 stores of the given segment.

The Furniture & Appliances ranking of U.S. is based on all online stores that generated sales in this segment in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the U.S. Furniture & Appliances market is rh.com. The store achieved sales of around US$1224.1 million in 2021. Its revenue growth amounts to 181% within the previous year.

Growth champions:
Editorial tips:

Top online Furniture & Appliances stores in the U.S. by eCommerce net sales 2021 in million US$

# Store
1. amazon.com
2. homedepot.com
3. walmart.com
4. wayfair.com
5. target.com

Furniture & Appliances in the U.S.

Market size and growth rate

Revenue in 2021
CAGR 2021-2025
Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.

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Of the five categories considered by ecommerceDB, Furniture & Appliances is the fourth largest segment in the United States, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 16%. The predicted compound annual growth rate (CAGR) between 2021 and 2025 is 10%.The declining revenue growth suggests a moderately flooded market.

Looking at the 2 subcategories of Furniture & Appliances, Furniture & Homeware is the largest. It accounts for 72% of the sales in the market. The subcategory Household Appliances has a 28% share of the segment.

Furniture & Appliances in the U.S.

Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the U.S. Furniture & Appliances market are shown in the table on the right.

In the U.S., UPS (United Parcel Service) is the most frequently offered shipping service provider in eCommerce in the Furniture & Appliances market in 2021. Of those stores indicating which service they use to transport their goods, 51% cited UPS (United Parcel Service) as one of their providers. Moreover, FedEx and USPS (United States Postal Service) are among the top three shipping service companies offered by U.S. online retailers in the Furniture & Appliances segment, at rates of 43% and 34% respectively.

Shipping information is based on orders from the store’s main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the U.S.. To have a category-specific evaluation, only stores with a focus on the Furniture & Appliances category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the U.S.

# Shipping service provider
1. UPS (United Parcel Service)
2. FedEx
3. USPS (United States Postal Service)