Food & Personal Care market in Vietnam

The Vietnamese Food & Personal Care eCommerce market is predicted to reach US$2,871.5 million by 2023 and accounts for 21.5% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 16.4%, resulting in a projected market volume of US$5,270.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Confectionery market in Vietnam

The Vietnamese Confectionery eCommerce market is predicted to reach US$105.7 million by 2023 and accounts for 56.6% of the Confectionery & Snacks eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 20.8%, resulting in a projected market volume of US$225.4 million by 2027. The Confectionery eCommerce market is a sub-market of the Confectionery & Snacks market. Further categories within the Confectionery & Snacks market are: Other Confectionery & Snacks, and Snack Food.

eCommerce revenue development in the Confectionery market in Vietnam

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV (in US$) 17.8 30.3 17.8 90.3 59.3 11.0 89.8 23.7
CVR (in %) 25.7 43.4 9.3 16.5 0.3 6.8 41.5 95.6
AOV: Average Order Value CVR: Conversion Rate

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