Toys, Hobby & DIY market in Vietnam

The Vietnamese Toys, Hobby & DIY eCommerce market is predicted to reach US$1,865.8 million by 2023 and accounts for 14.0% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.6%, resulting in a projected market volume of US$2,787.3 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, DIY, Garden & Pets, and Sports & Outdoor.

Market development

eCommerce revenue development in the String Instruments market in Vietnam

The Vietnamese String Instruments eCommerce market is predicted to reach US$10.9 million by 2023 and accounts for 13.2% of the Musical Instruments eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.1%, resulting in a projected market volume of US$14.9 million by 2027. The String Instruments eCommerce market is a sub-market of the Musical Instruments market. Further categories within the Musical Instruments market are: Acoustic Pianos & Stringed Keyboard Instruments, Electronic & Electromechanical Musical Instruments, Parts & Accessories of Musical Instruments, Percussion Instruments, and Wind Instruments.

eCommerce revenue development in the String Instruments market in Vietnam

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV (in US$) 25.0 79.2 53.2 8.8 40.1 18.0 53.6 31.9
CVR (in %) 53.8 18.9 12.0 66.8 95.9 59.7 65.3 98.4
AOV: Average Order Value CVR: Conversion Rate

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