Toys, Hobby & DIY market in Vietnam

The Vietnamese Toys, Hobby & DIY eCommerce market is predicted to reach US$1,865.8 million by 2023 and accounts for 14.0% of the total eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.6%, resulting in a projected market volume of US$2,787.3 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, Hobby & Stationery, DIY, Garden & Pets, and Sports & Outdoor.

Market development

eCommerce revenue development in the Toys for Toddlers & Kids market in Vietnam

The Vietnamese Toys for Toddlers & Kids eCommerce market is predicted to reach US$108.7 million by 2023 and accounts for 31.0% of the Toys eCommerce market in Vietnam. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.0%, resulting in a projected market volume of US$177.0 million by 2027. The Toys for Toddlers & Kids eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Plastic & Other Toys, and Puzzles.

eCommerce revenue development in the Toys for Toddlers & Kids market in Vietnam

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV (in US$) 93.5 38.1 98.2 69.7 71.3 7.7 22.4 71.1
CVR (in %) 87.3 52.3 37.5 9.0 29.5 36.4 65.2 84.4
AOV: Average Order Value CVR: Conversion Rate

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