Marketplace ranking

Top eCommerce marketplaces in the German Fashion market

Zalando is the marketplace with the highest GMV in the German Fashion market with US$3,885.2 million generated in this market in 2023. Zalando is followed by Amazon and Otto with a generated GMV of US$3,742.4 million and US$2,615.4 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the German Fashion market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(26)
Favicon zalando-300
Zalando
Zalando SE
US$3,885.2m
28.5%
US$13,632.9m-0.2%Germany
31.0%
Fashion
92.0%
2
(1)
Favicon amazon-14
Amazon
Amazon.com, Inc.
US$3,742.4m
0.5%
US$728,853.2m9.1%United States
50.1%
Hobby & Leisure
37.1%
3
(36)
Favicon otto-192
Otto
Otto GmbH & Co. KG
US$2,615.4m
30.7%
US$8,525.4m3.9%Germany
93.1%
Fashion
33.0%

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