Marketplace GMV analytics Marketplace Favicon Otto

Otto is a marketplace selling products from its own inventory and third-party sellers. Owned by Otto GmbH, Otto is a marketplace with nationally-focused sales. Its GMV is generated mostly in Germany. Other countries only account for a small share of GMV, e.g., Austria. The marketplace's eCommerce GMV is generated mostly by the domain otto.de. The domain ottoversand.at accounts for the second largest share of its eCommerce GMV. With regards to the product range, Otto is an all-round marketplace, with products on offer that cover different categories, such as Fashion, Electronics as well as Furniture & Homeware. The marketplace was launched in 2020.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
#38
Main category
Main country
Launch year
2020
Marketplace type
Hybrid

Otto: Marketplace GMV analytics

GMV development of Otto

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Otto
Gross merchandise volume

in million US$

Otto
YoY growth

in percent
20152016201720182019202020212022202320242025

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Global rank

by GMV
#38
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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Otto: Marketing performance indicators

Regional scope

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Otto: Competitor analysis

The top similar marketplaces to Otto

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Otto: History & milestones

Main events at a glance

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Otto: Company & contact information

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