Marketplace ranking

Top eCommerce marketplaces in Romania

eMAG is the marketplace with the highest GMV in the Romanian eCommerce market with US$1,290.2 million generated in this market in 2023. eMAG is followed by CEL and AliExpress with a generated GMV of US$159.1 million and US$114.2 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the Romanian eCommerce market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(81)
US$1,290.2m
77.8%
US$1,657.3m8.7%Romania
77.8%
Electronics
26.0%
2
(212)
Favicon cel-49
CEL
SC Brand Design Team S.r.l.
US$159.1m
100.0%
US$159.1m14.2%Romania
100.0%
Electronics
21.0%
3
(12)
Favicon aliexpress-11
AliExpress
Alibaba Group Holding, Ltd.
US$114.2m
0.2%
US$46,204.0m54.1%United States
19.5%
Fashion
31.0%

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