Marketplace ranking

Top eCommerce marketplaces worldwide

Amazon is the marketplace with the highest GMV in the global eCommerce market with US$728,782.0 million generated in this market in 2023. Amazon is followed by Pinduoduo and Taobao with a generated GMV of US$570,299.3 million and US$506,558.9 million in the selected market. In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global eCommerce market is based on the top marketplace brands according to GMV in this market in the year 2023. By using the filters provided below, the list of marketplace brands can be narrowed down according to different types of research questions.

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CompareRank Marketplace Filtered GMV / share
Global GMV
Growth
Main country / share Main category / share
1
(1)
Favicon amazon-14
Amazon
Amazon.com, Inc.
US$728,782.0m
100.0%
US$728,782.0m9.1%United States
50.1%
Hobby & Leisure
37.1%
2
(2)
Favicon pinduoduo-202
Pinduoduo
PDD Holdings, Inc.
US$570,299.3m
100.0%
US$570,299.3m24.6%Greater China
100.0%
Fashion
56.0%
3
(3)
Favicon taobao-258
Taobao
Alibaba Group Holding, Ltd.
US$506,558.9m
100.0%
US$506,558.9m-8.0%Greater China
95.8%
Fashion
35.0%

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