My economics professor used to say that an economist is an expert who will tell you tomorrow why the things he predicted yesterday didn’t happen today. With a master’s degree in economics, I’m therefore exactly the right person to do complex analyses and predictions of the global eCommerce market. I just hope that my past experience in finance, consulting and video game analytics combined with our excellent data can hold back my academic past.

But whether it’s opaque financial modelling or the future of the video game market, I’ve always had a thing for complex statistical challenges. As long as there is a regression model to set up and a boxplot to draw, you can count me in. And there is more than enough data for that here at ECDB! That’s why I do research and longer reports as an Analyst for the Insights Team. That can range from deep dives into the obscure corporate practices of Chinese eCommerce giants to statistical predictions of company valuations. And if you find a Whitepaper or a country report on our website, my name is usually not far.

But the good thing is that there is no boredom in sight. There are always new trends in eCommerce that need to be evaluated. Marketplaces are growing even more important. Temu and Shein are rising to the top. Consumer behaviours are changing. And even though economics might be the painful elaboration of the obvious, my goal in this is to provide simple explanations of the complex.