The biggest player in the Belgian eCommerce Market is bol.com. The store had a revenue of US$459 million in 2019. It is followed by coolblue.be with US$433 million revenue and amazon.fr with US$241 million revenue. Altogether, the top three stores account for 20% of online revenue in Belgium.
Store rankings are based on every store that generates revenue in Belgium. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Belgium was considered.
One of the fastest-growing stores in the Belgian market is farmaline.be. The store achieved sales of about US$67.6 million in 2019. Its revenue growth amounted to 110% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Belgium is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 8%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 76% in Belgium; in other words, 76% of the Belgian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Belgium and accounts for 33% of the eCommerce revenue in Belgium. This is followed by Electronics & Media with 25%, Toys, Hobby & DIY with 18%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 9%.
In Belgium, Bpost is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 36% cited Bpost as one of their providers. Moreover, UPS (United Parcel Service) and DHL are among the top three shipping service companies offered by online retailers in Belgium, at rates of 20% and 19%.
Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is Belgium. Only stores that provide information about their shipping providers can be considered.
|#||Shipping service provider|
|2.||UPS (United Parcel Service)||20%|