DIY market in Belgium
The Belgian DIY eCommerce market is predicted to reach US$859.3 million by 2024 and accounts for 8.8% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$1,083.6 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
Monthly revenues
Monthly eCommerce revenues in the Belgian DIY market
The monthly eCommerce revenue of the Belgian DIY market was US$67 million in August 2024. This refers to a growth of -15.8% compared to July 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 10.1% of the total 2023 revenue of the Belgian DIY market and the lowest in February 2024 with 6.8% of the total 2024 revenue.
Revenue Last Month
US$67.0m
The eCommerce revenue fell by 15.8% from July 2024 to August 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 86.2 | 96.1 | 93.5 | 57.5 | 75.9 | 57.3 | 22.5 | 56.3 | 18.0 | 45.9 | 91.1 | 19.0 |
Market development
eCommerce revenue development in the DIY market in Belgium
The Belgian DIY eCommerce market is predicted to reach US$859.3 million by 2024 and accounts for 8.8% of the total eCommerce market in Belgium. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.0%, resulting in a projected market volume of US$1,083.6 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.
eCommerce revenue development in the DIY market in Belgium
eCommerce revenue growth in the DIY market in Belgium
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 43.7 | 66.4 | 13.7 | 7.7 | 43.4 | 52.5 | 98.4 | 17.1 |
Top stores
Top five DIY online stores in Belgium by net sales 2023
With sales in the Belgian DIY market, hubo.be generated a revenue of US$103.8 million in 2023, which means it is the leading online store in this market. The DIY ranking of Belgium is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the DIY market in Belgium in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Belgian DIY market
The Belgian DIY eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with Mastercard (Cards) covering the largest share with 92.1% of all online stores checked. Other offered payment methods in the Belgian DIY eCommerce market in 2023 are VISA (Cards) with 90.5%, PayPal (E-wallets) with 68.3%, and Bancontact (E-wallets) with 68.3%. With 57.1% Bank transfer/cash in advance (Bank transfer) still has a considerable market share amongst the offered payment methods compared to Mastercard (Cards).
Top 5 offered payment methods in the Belgian DIY market
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Market definition
Definition of the DIY market
Market definition: DIY In the category DIY there is an extensive selection of products for the garden (e.g. plants, fertilizers, shovels, lawn mowers), vehicle parts (e.g. car tires, car parts, motorcycle parts), tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate). Online stores dedicated to stationery, crafts & art supplies, gardening services or vehicle repair services are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Garden (e.g. plants, fertilizers, shovels, lawn mowers)
- Vehicle parts (e.g. car tires, car parts, motorcycle parts)
- Tools and construction supplies (e.g. hammers, screwdrivers, nails, faucets, lumber, paints, laminate)
Out-of-scope
- Stationery, crafts & art supplies
- Gardening services
- Vehicle repair services
- Construction services