The eCommerce market in Bulgaria

The biggest player in the Bulgarian eCommerce Market is emag.bg. The store had a revenue of US$46 million in 2019. It is followed by remixshop.com with US$32 million revenue and fashiondays.bg with US$21 million revenue. Altogether, the top three stores account for 20% of online revenue in in Bulgaria.

Store rankings are based on every store that generates revenue in in Bulgaria. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Bulgaria was considered.

One of the fastest-growing stores in the Bulgarian market is creative-bg.net. The store achieved sales of about US$8 million in 2019. Its revenue growth amounted to 142% in the previous year.

Market expansion in in Bulgaria is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 23%. Compared to the year-over-year growth of 40%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 35% in in Bulgaria; in other words, 35% of the Bulgarian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Bulgaria and accounts for 34% of the eCommerce revenue in in Bulgaria. This is followed by Electronics & Media with 30%, Toys, Hobby & DIY with 16%, Furniture & Appliances with 13% and Food & Personal Care with the remaining 8%.