Fashion market in Bulgaria

The Bulgarian Fashion eCommerce market is predicted to reach US$206.2 million by 2024 and accounts for 16.5% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$258.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Monthly revenues

Monthly eCommerce revenues in the Bulgarian Fashion market

The monthly eCommerce revenue of the Bulgarian Fashion market was US$14 million in August 2024. This refers to a growth of 3.5% compared to July 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 12.1% of the total 2023 revenue of the Bulgarian Fashion market and the lowest in February 2024 with 6.2% of the total 2024 revenue.

Revenue Last Month

US$13.6m

The eCommerce revenue grew by 3.5% from July 2024 to August 2024.

08-2024+3.5%

Monthly revenue shares in the last 12 months

in %
0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)44.585.07.69.439.558.660.329.180.680.392.961.7

Market development

eCommerce revenue development in the Fashion market in Bulgaria

The Bulgarian Fashion eCommerce market is predicted to reach US$206.2 million by 2024 and accounts for 16.5% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$258.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

eCommerce revenue development in the Fashion market in Bulgaria

in million US$

eCommerce revenue growth in the Fashion market in Bulgaria

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)15.981.556.62.567.483.670.326.2

Online share

eCommerce online share of the total Fashion market in Bulgaria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Bulgarian Fashion retail market, the online share is 24.8% and will increase by an average of 9.7% to 35.8% by 2028.

eCommerce online share of the total Fashion market in Bulgaria

in %
20202021202220232024202520262027
Online share (in %)67.9%50.9%63.0%38.0%79.2%92.2%57.1%15.5%

Top stores

Top five Fashion online stores in Bulgaria by net sales 2023

With sales in the Bulgarian Fashion market, sportdepot.bg generated a revenue of US$62.3 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Bulgaria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Fashion market in Bulgaria in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Payment Methods

Top 5 offered payment methods in the Bulgarian Fashion market

The Bulgarian Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 96.0% of all online stores checked. Other offered payment methods in the Bulgarian Fashion eCommerce market in 2023 are VISA (Cards) with 66.0%, Mastercard (Cards) with 66.0%, and Bank transfer/cash in advance (Bank transfer) with 48.0%. With 46.0% Invoice (unknown) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).

Top 5 offered payment methods in the Bulgarian Fashion market

in %

See all stores offering


Market definition

Definition of the Fashion market

Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Apparel (e.g. jackets, t-shirts, joggers, underwear)
  • Footwear (e.g. sneakers, boots, sandals)
  • Bags (e.g. handbags, backpacks, suitcases)
  • Accessories (e.g. hats, sunglasses, jewelry, watches)

Out-of-scope

  • Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
  • Eye care (e.g. glasses and sunglasses with prescriptions)
  • Beauty care (e.g. make-up, fragrances)