Fashion market in Bulgaria
The Bulgarian Fashion eCommerce market is predicted to reach US$207.4 million by 2024 and accounts for 16.8% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$279.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Monthly revenues
Monthly eCommerce revenues in the Bulgarian Fashion market
The monthly eCommerce revenue of the Bulgarian Fashion market was US$24 million in November 2024. This refers to a growth of 14.9% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in November 2024 with 11.7% of the total 2024 revenue of the Bulgarian Fashion market and the lowest in February 2024 with 6.2% of the total 2024 revenue.
Revenue Last Month
US$24.3m
The eCommerce revenue grew by 14.9% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 1.4 | 78.7 | 29.6 | 38.6 | 32.5 | 84.1 | 75.9 | 77.8 | 15.0 | 70.9 | 48.3 | 50.2 |
Market development
eCommerce revenue development in the Fashion market in Bulgaria
The Bulgarian Fashion eCommerce market is predicted to reach US$207.4 million by 2024 and accounts for 16.8% of the total eCommerce market in Bulgaria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 7.7%, resulting in a projected market volume of US$279.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Bulgaria
eCommerce revenue growth in the Fashion market in Bulgaria
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 48.6 | 42.0 | 22.7 | 98.1 | 40.1 | 64.3 | 77.1 | 66.6 |
Top stores
Top five Fashion online stores in Bulgaria by net sales 2023
With sales in the Bulgarian Fashion market, sportdepot.bg generated a revenue of US$62.3 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Bulgaria is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Bulgaria in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Bulgarian Fashion market
The Bulgarian Fashion eCommerce market in 2023 in terms of offered payment methods is fragmented and dominated by a few providers with Cash on delivery (Cash on delivery) covering the largest share with 96.0% of all online stores checked. Other offered payment methods in the Bulgarian Fashion eCommerce market in 2023 are VISA (Cards) with 66.0%, Mastercard (Cards) with 66.0%, and Bank transfer/cash in advance (Bank transfer) with 48.0%. With 46.0% Invoice (unknown) has already a significantly smaller coverage compared to Cash on delivery (Cash on delivery).
Top 5 offered payment methods in the Bulgarian Fashion market
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Shop Software Solutions
Top 5 used shop software solutions in the Bulgarian Fashion market
In the Bulgarian Fashion eCommerce market, there is intense competition among various shop software solutions, leading to a highly fragmented landscape in 2023. None of the major shop software solution, including OpenCart, Magento, and PrestaShop, have been able to secure a market share exceeding 14.2%, suggesting a diversified market with numerous players holding smaller stakes.
Top 5 used shop software solutions in the Bulgarian Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
Select sub-category
- Other Jewelry & Watches *
* Not available for the selected country