Fashion market in the UK

The UK Fashion eCommerce market is predicted to reach US$45,098.5 million by 2024 and accounts for 28.5% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.8%, resulting in a projected market volume of US$56,520.2 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the UK Fashion retail market, the online share is 41.8% and will increase by an average of 1.8% to 44.9% by 2028.

With sales in the UK Fashion market, sainsburys.co.uk generated a revenue of US$2,058.6 million in 2023, which means it is the leading online store in this market. The Fashion ranking of the United Kingdom is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 97.5% VISA the most commonly offered payment method of all online stores in the UK Fashion eCommerce market in 2023. Like VISA Mastercard with a share of 97.5% and American Express with a share of 68.3% the payment type Cards is the most common used by online retailers in in the UK Fashion eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 85.2% and Klarna (Installment) with 27.0% of stores offering that payment method to the clients.

Despite Royal Mail's dominant position with 54.3% of online stores opting for its services, the UK Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including DPD, DHL, Evri, and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.