e-Commerce Market Analysis

Fashion in the UK

The category Fashion consists of three subcategories: Apparel, Bags & Accessories, and Footwear. Apparel includes the online trade of clothing articles for men, women, and children. Bags & Accessories range from hats and scarves to suitcases and purses. Footwear includes shoes and shoe-care items, such as cleaning products. Special clothing for outdoor activities or sports, as well as sport shoes and baby clothes, belong in other categories (see: Toys, Hobby & DIY).

In the UK, this segment generates a revenue of US$23 billion in 2019, which amounts to a 30% share of the entire UK eCommerce market.

Fashion in the UK

Top online stores

With sales in the UK Fashion market, next.co.uk generated a revenue of almost US$1.7 billion in 2019, which means it is the leading online store in this segment. In second place is asos.com with a revenue of over US$1.2 billion, followed by johnlewis.com with a revenue of US$1.1 billion. Altogether, the top three online stores account for a market share of 17% within the given segment. Compared to the UK eCommerce market across all segments, where the top three stores account for 22% of the market volume, the Fashion market has a relatively low market concentration.

The Fashion ranking of the UK is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

One of the fastest growing stores in the UK Fashion market is arket.com. The store achieved sales of around US$31.6 million in 2019. Its revenue growth amounts to 160% within the previous year.

Top online Fashion stores in the UK by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the UK Fashion market. The Fashion ranking of the UK is based on all online stores that generated sales in this segment in 2019. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The ranking shows a filtered revenue. It only includes national sales within the segment.

# Store
1. next.co.uk US$1,601m
2. asos.com US$1,175m
3. johnlewis.com US$1,102m
4. very.co.uk US$773m
5. sainsburys.co.uk US$719m
Fashion in the UK

Market size and growth rate

Revenue in 2019
US$23,386m
REVENUE
CAGR 2019-2023
6%
CAGR

Digital Market Outlook by Statista

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Of the five categories considered by ecommerceDB, Fashion is the largest segment in the UK. It accounts for 30% of the online sales in the United Kingdom, as indicated by the Statista Digital Market Outlook. Over the last year, the revenue of this market has grown by 7%. The predicted compound annual growth rate (CAGR 19-23) for the next four years is 5%. The declining growth rate suggests a moderately flooded market.

Another indicator of market saturation is the online revenue share of 20% in the UK Fashion market, in other words, 20% of the products in this market are bought online.

Looking at the three subcategories of Fashion, Apparel is the largest. It accounts for 67% of the sales in the market. The subcategory Footwear has a 18% share of the segment and Bags & Accessories sales cover the remaining 15% of the market volume.

Fashion in the UK
Top shipping service providers

Depending on which kind of product is shipped and which country a parcel is shipped to, a company chooses to use different shipping service providers. The top three providers in the UK Fashion market are shown in the table on the right. In the UK, DPD is the most frequently offered shipping service provider in eCommerce in the Fashion market in 2019. Of those stores indicating which service they use to transport their goods, 27% cited DPD as one of their providers. Moreover, Hermes and DHL are among the top three shipping service companies offered by UK online retailers in the Fashion segment, at rates of 26% and 15% respectively.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the Fashion category are included. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in the UK The table shows the most offered shipping providers in the UK Fashion market. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is the UK. To have a category-specific evaluation, only stores with a focus on the UK category are included. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DPD 27%
2. Hermes 26%
3. DHL 15%
Fashion in the UK

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