Fashion market in the UK

The UK Fashion eCommerce market is predicted to reach US$48,028.8 million by 2025 and accounts for 28.4% of the total eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.4%, resulting in a projected market volume of US$59,200.1 million by 2029. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Monthly revenues

Monthly eCommerce revenues in the UK Bags & Accessories market

The monthly eCommerce revenue of the UK Bags & Accessories market was US$1,045 million in February 2025. This refers to a growth of -1.4% compared to January 2025. Within the last 12 months, the monthly revenue share was the highest in December 2024 with 10.9% of the total 2024 revenue of the UK Bags & Accessories market and the lowest in February 2025 with 7.4% of the total 2025 revenue.

Revenue Last Month

US$1,044.5m

The eCommerce revenue fell by 1.4% from January 2025 to February 2025.

02-2025-1.4%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20251-20252-20253-20254-20255-20256-20257-20258-20259-202510-202511-2025
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)46.617.383.684.496.157.885.960.654.699.219.888.4

Market development

eCommerce revenue development in the Bags & Accessories market in the UK

The UK Bags & Accessories eCommerce market is predicted to reach US$14,077.4 million by 2025 and accounts for 29.3% of the Fashion eCommerce market in the United Kingdom. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 5.8%, resulting in a projected market volume of US$17,662.8 million by 2029. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.

eCommerce revenue development in the Bags & Accessories market in the UK

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Bags & Accessories market in the UK

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)54.511.646.323.324.314.143.543.2

Online share

eCommerce online share of the total Bags & Accessories market in the UK

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the UK Bags & Accessories retail market, the online share is 54.5% and will increase by an average of 2.3% to 59.7% by 2029.

eCommerce online share of the total Bags & Accessories market in the UK

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)8.6%45.3%11.1%44.2%12.8%75.5%23.7%83.3%

Top stores

Top five Bags & Accessories online stores in the UK by net sales 2024

With sales in the UK Bags & Accessories market, amazon.co.uk generated a revenue of US$791.8 million in 2024, which means it is the leading online store in this market. The Bags & Accessories ranking of the United Kingdom is based on all online stores that generated sales in this market in 2024. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Bags & Accessories market in the UK in 2024

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Bags & Accessories United Kingdom - Bags & Accessories United Kingdom - All Categories

Market definition

Definition of the Bags & Accessories market within the Fashion market

Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fashion accessoires (e.g. belts, sunglasses, scarves)
  • Luggage & bags (e.g. suitcases, backpacks, handbags)
  • Jewelry & watches (e.g. earrings, necklaces, wristwatches)

Out-of-scope

  • Apparel (e.g. pants, jackets, t-shirts)
  • Footwear (e.g. sneakers, boots, sandals)
  • Protective cases and covers for electronic devices (e.g. smartphone cases and covers)