The biggest player in the Croatian eCommerce Market is ekupi.hr. The store had a revenue of US$23 million in 2019. It is followed by emmezeta.hr with US$22 million revenue and konzum.hr with US$17 million revenue. Altogether, the top three stores account for 15% of online revenue in Croatia.
Store rankings are based on every store that generates revenue in Croatia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Croatia was considered.
One of the fastest-growing stores in the Croatian market is pinkpanda.hr. The store achieved sales of about US$0.9 million in 2019. Its revenue growth amounted to 140% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Croatia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 7%. Compared to the year-over-year growth of 8%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 67% in Croatia; in other words, 67% of the Croatian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Croatia and accounts for 39% of the eCommerce revenue in Croatia. This is followed by Fashion with 27%, Toys, Hobby & DIY with 17%, Furniture & Appliances with 12% and Food & Personal Care with the remaining 5%.