The biggest player in the Croatian eCommerce Market is ekupi.hr. The store had a revenue of US$23 million in 2019. It is followed by zara.com with US$19 million revenue and konzum.hr with US$17 million revenue. Altogether, the top three stores account for 10% of online revenue in in Croatia.
Store rankings are based on every store that generates revenue in in Croatia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Croatia was considered.
One of the fastest-growing stores in the Croatian market is pinkpanda.hr. The store achieved sales of about US$0.9 million in 2019. Its revenue growth amounted to 43% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in in Croatia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 15%. Compared to the year-over-year growth of 30%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 50% in in Croatia; in other words, 50% of the Croatian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Fashion is the largest segment in in Croatia and accounts for 42% of the eCommerce revenue in in Croatia. This is followed by Electronics & Media with 23%, Food & Personal Care with 13%, Toys, Hobby & DIY with 12% and Furniture & Appliances with the remaining 9%.