eCommerce market in Ireland

Ireland is the 38th largest market for eCommerce with a predicted revenue of US$7,383.8 million by 2024, placing it ahead of Israel. Revenue is expected to show a compound annual growth rate (CAGR 2024-2028) of 10.0%, resulting in a projected market volume of US$10,799.9 million by 2028. With an expected increase of 11.6% in 2024, the Irish eCommerce market contributed to the worldwide growth rate of 10.1% in 2024. Like in Ireland, global eCommerce sales are expected to increase over the next years. Seven markets are considered by ECDB within the Irish eCommerce market. Hobby & Leisure is the largest market and accounts for 24.6% of the Irish eCommerce revenue. It is followed by Electronics with 21.7%, Fashion with 18.6%, Furniture & Homeware with 11.5%, Care Products with 9.1%, DIY with 8.8%, and Grocery with the remaining 5.8%.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Irish retail market, the online share is 17.2% and will increase by an average of 8.4% to 23.8% by 2028.

The biggest player in the Irish eCommerce market is amazon.co.uk. The store had a revenue of US$366.2 million in 2023. Store rankings include every store that generates revenue in Ireland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Ireland was considered.

With 94.8% VISA the most commonly offered payment method of all online stores in the Irish eCommerce market in 2023. Like VISA Mastercard with a share of 94.8% and American Express with a share of 43.2% the payment type Cards is the most common used by online retailers in in the Irish eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 81.2% and unknown (Invoice) with 26.0% of stores offering that payment method to the clients.

Despite DPD's dominant position with 52.3% of online stores opting for its services, the Irish eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including An Post, DHL, UPS (United Parcel Service), and GLS, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Shopify holds a commanding lead with 24.4% of online stores using the shop software solution, the Irish eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, WooCommerce, Salesforce Commerce Cloud, and BigCommerce, which collectively hold a significant share of the market.