e-Commerce Market Analysis

The eCommerce market in Ireland

Ireland is the 42nd largest market for eCommerce with a revenue of US$3 billion in 2019, placing it ahead of Philippines and behind Iran.

With an increase of 17%, the Irish eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Ireland

Top online stores

The biggest player in the Irish eCommerce Market is amazon.co.uk. The store had a revenue of US$236 million in 2019. It is followed by argos.ie with US$193 million revenue and tesco.ie with US$179 million revenue. Altogether, the top three stores account for 20% of online revenue in in Ireland.

Store rankings are based on every store that generates revenue in in Ireland. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Ireland was considered.

One of the fastest-growing stores in the Irish market is bose.ie. The store achieved sales of about US$2.2 million in 2019. Its revenue growth amounted to 76% in the previous year.

Top online The eCommerce market stores in Ireland by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Irish market. For this evaluation, only revenue created in in Ireland was considered. Basis are all shops on eCommerceDB that operate in in Ireland.

# Store
1. amazon.co.uk US$236m
2. argos.ie US$193m
3. tesco.ie US$179m
4. littlewoodsireland.ie US$114m
5. next.ie US$88m
The eCommerce market in Ireland

Market size and growth rate

Revenue in 2019
US$2,703m
REVENUE
CAGR 2019-2023
11%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Ireland is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 11%. Compared to the year-over-year growth of 17%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 65% in in Ireland; in other words, 65% of the Irish population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Ireland and accounts for 29% of the eCommerce revenue in in Ireland. This is followed by Electronics & Media with 24%, Toys, Hobby & DIY with 20%, Furniture & Appliances with 15% and Food & Personal Care with the remaining 12%.

The eCommerce market in Ireland
Top shipping service providers

In in Ireland, DPD is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 30% cited DPD as one of their providers. Moreover, DHL and UPS (United Parcel Service) are among the top three shipping service companies offered by online retailers in in Ireland, at rates of 21% and 8%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Ireland. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Ireland The table shows the most offered shipping providers in in Ireland. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Ireland. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. DPD 30%
2. DHL 21%
3. UPS (United Parcel Service) 8%
The eCommerce market in Ireland

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