The biggest player in the Lithuanian eCommerce Market is senukai.lt. The store had a revenue of US$36 million in 2019. It is followed by topocentras.lt with US$23 million revenue and varle.lt with US$19 million revenue. Altogether, the top three stores account for 10% of online revenue in Lithuania.
Store rankings are based on every store that generates revenue in Lithuania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Lithuania was considered.
One of the fastest-growing stores in the Lithuanian market is majai.lt. The store achieved sales of about US$1.1 million in 2019. Its revenue growth amounted to 700% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Lithuania is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 72% in Lithuania; in other words, 72% of the Lithuanian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in Lithuania and accounts for 43% of the eCommerce revenue in Lithuania. This is followed by Electronics & Media with 27%, Fashion with 12%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 7%.