e-Commerce Market Analysis

The eCommerce market in Lithuania

Lithuania is the 62nd largest market for eCommerce with a revenue of US$694 million in 2019, placing it ahead of Ecuador and behind Sri Lanka.

With an increase of 9%, the Lithuanian eCommerce market contributed to the worldwide growth rate of 16% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Lithuania

Top online stores

The biggest player in the Lithuanian eCommerce Market is pigu.lt. The store had a revenue of US$53 million in 2019. It is followed by senukai.lt with US$36 million revenue and topocentras.lt with US$23 million revenue. Altogether, the top three stores account for 15% of online revenue in in Lithuania.

Store rankings are based on every store that generates revenue in in Lithuania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Lithuania was considered.

One of the fastest-growing stores in the Lithuanian market is majai.lt. The store achieved sales of about US$1.1 million in 2019. Its revenue growth amounted to 604% in the previous year.

Top online The eCommerce market stores in Lithuania by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Lithuanian market. For this evaluation, only revenue created in in Lithuania was considered. Basis are all shops on eCommerceDB that operate in in Lithuania.

# Store
1. pigu.lt US$53m
2. senukai.lt US$36m
3. topocentras.lt US$23m
4. varle.lt US$19m
5. eurovaistine.lt US$17m
The eCommerce market in Lithuania

Market size and growth rate

Revenue in 2019
CAGR 2019-2023

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Lithuania is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 8%. Compared to the year-over-year growth of 9%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 46% in in Lithuania; in other words, 46% of the Lithuanian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Toys, Hobby & DIY is the largest segment in in Lithuania and accounts for 43% of the eCommerce revenue in in Lithuania. This is followed by Electronics & Media with 27%, Fashion with 12%, Furniture & Appliances with 11% and Food & Personal Care with the remaining 7%.

The eCommerce market in Lithuania

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