The biggest player in the New Zealand eCommerce Market is countdown.co.nz. The store had a revenue of US$0.3 billion in 2018. It is followed by apple.com with US$0.1 billion revenue and thewarehouse.co.nz with US$88.1 million revenue. Altogether, the top three stores account for 20% of online revenue in New Zealand.
Store rankings are based on every store that generates revenue in New Zealand. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in New Zealand was considered.
One of the fastest-growing stores in the New Zealand market is wiggle.co.nz. The store achieved sales of about US$7.1 million in 2018. Its revenue growth amounted to 420% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in New Zealand is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 9%. Compared to the year-over-year growth of 4%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 76% in New Zealand; in other words, 76% of the New Zealand population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Fashion is the largest segment in New Zealand and accounts for 31% of the eCommerce revenue in New Zealand. This is followed by Toys, Hobby & DIY with 25%, Electronics & Media with 22%, Food & Personal Care with 13% and Furniture & Appliances with the remaining 10%.