Hobby & Leisure market in New Zealand

The New Zealand Hobby & Leisure eCommerce market is predicted to reach US$1,151.5 million by 2023 and accounts for 18.3% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.6%, resulting in a projected market volume of US$1,721.1 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Toys, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Hobby & Leisure market in New Zealand

The New Zealand Hobby & Leisure eCommerce market is predicted to reach US$1,151.5 million by 2023 and accounts for 18.3% of the total eCommerce market in New Zealand. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.6%, resulting in a projected market volume of US$1,721.1 million by 2027. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Stationery, Crafts & Art Supplies, Sports Equipment, Pet Supplies, Toys, Camping & Adventure, Musical Instruments, Bullion & Precious Metal, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

eCommerce revenue development in the Hobby & Leisure market in New Zealand

in million US$

eCommerce revenue growth in the Hobby & Leisure market in New Zealand

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 43.4 80.4 83.9 51.5 55.2 98.8 70.8 60.4

Online share

eCommerce online share of the total Hobby & Leisure market in New Zealand

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the New Zealand Hobby & Leisure retail market, the online share is 5.4% and will increase by an average of 11.2% to 8.2% by 2027.

eCommerce online share of the total Hobby & Leisure market in New Zealand

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 0.3% 87.5% 40.2% 99.3% 1.9% 51.2% 7.5% 76.9%

Top stores

Top five Hobby & Leisure online stores in New Zealand by net sales 2022

With sales in the New Zealand Hobby & Leisure market, countdown.co.nz generated a revenue of US$41.5 million in 2022, which means it is the leading online store in this market. The Hobby & Leisure ranking of New Zealand is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Hobby & Leisure market in New Zealand in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Hobby & Leisure market

Market definition: Hobby & Leisure The category Hobby & Leisure includes the digital B2C sale of various products, such as media, pet supplies, sports equipment, and more. Not part of the category are DIY building materials, consumer electronics (e.g. game consoles, gaming laptops, gaming PCs) or personalized and customized items. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Media
  • Pet supplies
  • Toy and games
  • Sports equipment
  • Camping & adventure
  • Stationery, crafts & art supplies
  • Erotic & adult
  • Bullion & precious metal
  • Flowers & gifts
  • Musical instruments
  • Smoking supplies

Out-of-scope

  • DIY building materials
  • Consumer electronics (e.g. game consoles, gaming laptops, gaming PCs)
  • Personalized and customized items
  • Workshops and other services