e-Commerce Market Analysis

The eCommerce market in Romania

In Romania is the 50th largest market for eCommerce with a revenue of US$2 billion in 2020, placing it ahead of Bangladesh and behind Singapore.

With an increase of 39%, the Romanian eCommerce market contributed to the worldwide growth rate of 26% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Romania

Top online stores

The biggest player in the Romanian eCommerce Market is emag.ro. The store had a revenue of US$653 million in 2020. It is followed by fashiondays.ro with US$103 million revenue and altex.ro with US$94 million revenue. Altogether, the top three stores account for 35% of online revenue in in Romania.

Store rankings are based on every store that generates revenue in in Romania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Romania was considered.

One of the fastest-growing stores in the Romanian market is sanito.ro. The store achieved sales of about US$2.2 million in 2020. Its revenue growth amounted to 111% in the previous year.

Top online The eCommerce market stores in Romania by eCommerce net sales 2020 in million US$ The table shows the stores that generate the highest revenue in the Romanian market. For this evaluation, only revenue created in in Romania was considered. Basis are all shops on ecommerceDB that operate in in Romania.

# Store
1. emag.ro US$653m
2. fashiondays.ro US$103m
3. altex.ro US$94m
4. dedeman.ro US$94m
5. pcgarage.ro US$74m
The eCommerce market in Romania

Market size and growth rate

Revenue in 2020
US$2,360m
REVENUE
CAGR 2020-2024
13%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Romania is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 20-24) for the next four years will be 13%. Compared to the year-over-year growth of 39%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 39% in in Romania; in other words, 39% of the Romanian population have bought at least one product online in 2020.

Five categories are considered by ecommerceDB. Fashion is the largest segment in in Romania and accounts for 40% of the eCommerce revenue in in Romania. This is followed by Electronics & Media with 26%, Food & Personal Care with 14%, Toys, Hobby & DIY with 11% and Furniture & Appliances with the remaining 9%.

The eCommerce market in Romania
Top shipping service providers

In in Romania, Fan Courier is the most frequently offered delivery service provider among online stores. Of those stores that indicating which service they use to transport their goods, 27% cited Fan Courier as one of their providers. Moreover, Urgent Cargus and GLS are among the top three shipping service companies offered by online retailers in in Romania, at rates of 22% and 18%.

Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Romania. Only stores that provide information about their shipping providers can be considered.

Competitor analysis of shipping service providers in Romania The table shows the most offered shipping providers within the top 100 online stores in Romania. Shipping information is based on orders from the store's main country, which is defined as the one where the store generates most of its online revenue. In this case, it is in Romania. Only stores that provide information about their shipping providers can be considered.

# Shipping service provider
1. Fan Courier 27%
2. Urgent Cargus 22%
3. GLS 18%
The eCommerce market in Romania

Explore the competitive landscape