e-Commerce Market Analysis

The eCommerce market in Romania

In Romania is the 52nd largest market for eCommerce with a revenue of US$3 billion in 2019, placing it ahead of Qatar and behind Kazakhstan.

With an increase of 12%, the Romanian eCommerce market contributed to the worldwide growth rate of 13% in 2019. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.

The eCommerce market includes online sales of physical goods to a private end user (B2C). Included in this definition are purchases via computer as well as mobile purchases via smartphones and tablets. Excluded from the definition of ecommerceDB are the following: digitally distributed services (e.g., travel tickets), online stores dedicated to digital media downloads or streams, online stores dedicated to B2B markets, and sales between private individuals (C2C) within the eCommerce market.

The eCommerce market in Romania

Top online stores

The biggest player in the Romanian eCommerce Market is emag.ro. The store had a revenue of US$682 million in 2019. It is followed by dedeman.ro with US$80 million revenue and pcgarage.ro with US$77 million revenue. Altogether, the top three stores account for 30% of online revenue in in Romania.

Store rankings are based on every store that generates revenue in in Romania. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in in Romania was considered.

One of the fastest-growing stores in the Romanian market is favi.ro. The store achieved sales of about US$13.8 million in 2019. Its revenue growth amounted to 250% in the previous year.

Top online The eCommerce market stores in Romania by eCommerce net sales 2019 in million US$ The table shows the stores that generate the highest revenue in the Romanian market. For this evaluation, only revenue created in in Romania was considered. Basis are all shops on eCommerceDB that operate in in Romania.

# Store
1. emag.ro US$682m
2. dedeman.ro US$80m
3. pcgarage.ro US$77m
4. altex.ro US$74m
5. carrefour.ro US$46m
The eCommerce market in Romania

Market size and growth rate

Revenue in 2019
US$2,783m
REVENUE
CAGR 2019-2023
10%
CAGR

Digital Market Outlook by Statista

The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
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Market expansion in in Romania is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 12%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 59% in in Romania; in other words, 59% of the Romanian population have bought at least one product online in 2019.

Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in in Romania and accounts for 30% of the eCommerce revenue in in Romania. This is followed by Toys, Hobby & DIY with 22%, Fashion with 22%, Furniture & Appliances with 17% and Food & Personal Care with the remaining 8%.

The eCommerce market in Romania

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