The biggest player in the Serbian eCommerce Market is limundo.com. The store had a revenue of US$54 million in 2019. It is followed by gigatron.rs with US$29 million revenue and tehnomanija.rs with US$12 million revenue. Altogether, the top three stores account for 25% of online revenue in Serbia.
Store rankings are based on every store that generates revenue in Serbia. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Serbia was considered.
One of the fastest-growing stores in the Serbian market is apotekasrbotrade.rs. The store achieved sales of about US$9.1 million in 2019. Its revenue growth amounted to 270% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Serbia is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 12%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 53% in Serbia; in other words, 53% of the Serbian population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Serbia and accounts for 46% of the eCommerce revenue in Serbia. This is followed by Fashion with 19%, Furniture & Appliances with 15%, Toys, Hobby & DIY with 11% and Food & Personal Care with the remaining 9%.