Hobby & Leisure market in Serbia

The Serbian Hobby & Leisure eCommerce market is predicted to reach US$247.7 million by 2024 and accounts for 26.9% of the total eCommerce market in Serbia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.6%, resulting in a projected market volume of US$370.8 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Toys, Stationery, Crafts & Art Supplies, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Serbian Hobby & Leisure retail market, the online share is 13.7% and will increase by an average of 16.0% to 24.8% by 2028.

With sales in the Serbian Hobby & Leisure market, gigatron.rs generated a revenue of US$13.8 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of Serbia is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

Although WooCommerce holds a commanding lead with 25.0% of online stores using the shop software solution, the Serbian Hobby & Leisure eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, NB SHOP, Drupal Commerce, and MerchantPro, which collectively hold a significant share of the market.