The biggest player in the Thai eCommerce Market is jd.co.th. The store had a revenue of US$477 million in 2019. It is followed by tescolotus.com with US$79 million revenue and nike.com with US$42 million revenue. Altogether, the top three stores account for 15% of online revenue in Thailand.
Store rankings are based on every store that generates revenue in Thailand. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Thailand was considered.
One of the fastest-growing stores in the Thai market is carnivalbkk.com. The store achieved sales of about US$2.4 million in 2019. Its revenue growth amounted to 110% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in Thailand is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 14%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 50% in Thailand; in other words, 50% of the Thai population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in Thailand and accounts for 27% of the eCommerce revenue in Thailand. This is followed by Fashion with 24%, Furniture & Appliances with 18%, Food & Personal Care with 16% and Toys, Hobby & DIY with the remaining 16%.