The biggest player in the South African eCommerce Market is takealot.com. The store had a revenue of US$67.1 million in 2018. It is followed by makro.co.za with US$31.5 million revenue and woolworths.co.za with US$13.4 million revenue. Altogether, the top three stores account for 0% of online revenue in South Africa.
Store rankings are based on every store that generates revenue in South Africa. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in South Africa was considered.
One of the fastest-growing stores in the South African market is home.co.za. The store achieved sales of about US$4 million in 2018. Its revenue growth amounted to 310% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in South Africa is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 18-22) for the next four years will be 12%. Compared to the year-over-year growth of 10%, this increase suggests that the market still has growth potential and is not yet saturated. Another indicator of market saturation is the online penetration of 49% in South Africa; in other words, 49% of the South African population have bought at least one product online in 2018.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in South Africa and accounts for 32% of the eCommerce revenue in South Africa. This is followed by Toys, Hobby & DIY with 22%, Furniture & Appliances with 20%, Fashion with 18% and Food & Personal Care with the remaining 8%.