The biggest player in the South African eCommerce Market is takealot.com. The store had a revenue of US$69 million in 2019. It is followed by makro.co.za with US$36 million revenue and builders.co.za with US$16 million revenue.
Store rankings are based on every store that generates revenue in South Africa. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in South Africa was considered.
One of the fastest-growing stores in the South African market is home.co.za. The store achieved sales of about US$5.6 million in 2019. Its revenue growth amounted to 140% in the previous year.
Digital Market Outlook by Statista
The Digital Market Outlook presents up-to-date figures on markets of the digital economy. The comparable key figures are based on extensive analyses of relevant indicators from the areas of society, economy, and technology.
Market expansion in South Africa is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 19-23) for the next four years will be 10%. Compared to the year-over-year growth of 14%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 52% in South Africa; in other words, 52% of the South African population have bought at least one product online in 2019.
Five categories are considered by ecommerceDB. Electronics & Media is the largest segment in South Africa and accounts for 31% of the eCommerce revenue in South Africa. This is followed by Toys, Hobby & DIY with 21%, Furniture & Appliances with 21%, Fashion with 19% and Food & Personal Care with the remaining 8%.