Hobby & Leisure market in South Africa

The South African Hobby & Leisure eCommerce market is predicted to reach US$748.3 million by 2024 and accounts for 19.9% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$1,199.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Hobby & Leisure retail market, the online share is 5.3% and will increase by an average of 6.9% to 6.9% by 2028.

With sales in the South African Hobby & Leisure market, takealot.com generated a revenue of US$70.0 million in 2023, which means it is the leading online store in this market. The Hobby & Leisure ranking of South Africa is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.