Hobby & Leisure market in South Africa

The South African Hobby & Leisure eCommerce market is predicted to reach US$748.3 million by 2024 and accounts for 19.9% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$1,199.3 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Monthly revenues

Monthly eCommerce revenues in the South African Sports Equipment market

The monthly eCommerce revenue of the South African Sports Equipment market was US$11 million in October 2024. This refers to a growth of -2.9% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in January 2024 with 9.5% of the total 2024 revenue of the South African Sports Equipment market and the lowest in July 2024 with 7.7% of the total 2024 revenue.

Revenue Last Month

US$11.3m

The eCommerce revenue fell by 2.9% from September 2024 to October 2024.

10-2024-2.9%

Monthly revenue shares in the last 12 months

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

0-20241-20242-20243-20244-20245-20246-20247-20248-20249-202410-202411-2024
Revenue (in mUS$)0.00.00.00.00.00.00.00.00.00.00.00.0
Monthly revenue share (in %)77.519.370.416.798.544.397.180.419.450.772.978.7

Market development

eCommerce revenue development in the Sports Equipment market in South Africa

The South African Sports Equipment eCommerce market is predicted to reach US$144.0 million by 2024 and accounts for 19.2% of the Hobby & Leisure eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.5%, resulting in a projected market volume of US$215.0 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Sports Equipment market in South Africa

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Sports Equipment market in South Africa

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)32.888.650.685.895.765.675.779.2

Online share

eCommerce online share of the total Sports Equipment market in South Africa

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Sports Equipment retail market, the online share is 7.8% and will increase by an average of 5.8% to 9.7% by 2028.

eCommerce online share of the total Sports Equipment market in South Africa

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

20202021202220232024202520262027
Online share (in %)56.7%79.2%35.4%63.3%68.9%76.7%1.7%11.2%

Top stores

Top five Sports Equipment online stores in South Africa by net sales 2023

With sales in the South African Sports Equipment market, takealot.com generated a revenue of US$14.0 million in 2023, which means it is the leading online store in this market. The Sports Equipment ranking of South Africa is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Sports Equipment market in South Africa in 2023

in million US$

Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed

Source: Annual report, secondary sources, ECDB analysis

Filtered revenue / share
Global revenue
Growth
no-access-0
US$900.0m
20.7%
US$8,300.0m8.3%
no-access-1
US$550.0m
12.0%
US$4,600.0m12.4%
no-access-2
US$470.0m
3.9%
US$1,190.0m33.6%
no-access-3
US$430.0m
20.6%
US$2,122.0m18.0%
no-access-4
US$370.0m
20.7%
US$1,814.0m12.6%

See further stores

Worldwide - Sports Equipment South Africa - Sports Equipment South Africa - All Categories

Market definition

Definition of the Sports Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Bicycle equipment
  • Hunting equipment
  • Weapons
  • Fishing equipment
  • Fitness equipment
  • Team sports equipment
  • Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)

Out-of-scope

  • Activewear (e.g. joggers, tights, tricots)
  • Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
  • Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
  • Fitness trackers