Hobby & Leisure market in South Africa

The South African Erotic & Adult eCommerce market is predicted to reach US$19.2 million by 2024 and accounts for 2.1% of the Hobby & Leisure eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.7%, resulting in a projected market volume of US$40.7 million by 2028. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the South African Erotic & Adult retail market, the online share is 5.9% and will increase by an average of 8.7% to 8.3% by 2028.

With sales in the South African Erotic & Adult market, mysexshop.co.za generated a revenue of US$1.5 million in 2023, which means it is the leading online store in this market. The Erotic & Adult ranking of South Africa is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.