Hobby & Leisure market in South Africa
The South African Hobby & Leisure eCommerce market is predicted to reach US$901.9 million by 2024 and accounts for 19.5% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.3%, resulting in a projected market volume of US$1,952.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Other Media market in South Africa
The South African Other Media eCommerce market is predicted to reach US$5.8 million by 2024 and accounts for 2.6% of the Media eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 24.2%, resulting in a projected market volume of US$13.9 million by 2028. The Other Media eCommerce market is a sub-market of the Media market. Further categories within the Media market are: Books, eBooks & Audiobooks, and Video, CDs, Vinyl & Downloads.
eCommerce revenue development in the Other Media market in South Africa
eCommerce revenue growth in the Other Media market in South Africa
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 16.6 | 77.7 | 50.7 | 65.5 | 36.0 | 20.8 | 24.7 | 88.8 |
Market definition
Definition of the Other Media market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Media > Other Media The category Other Media includes the online trade of software, pc games, console games, and more. This category does not cover books (e.g. novels, thrillers, ebooks, audiobooks), video (e.g. dvds, blu-rays) or cds. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Software
- PC games
- Console games
- Hiking maps
Out-of-scope
- Books (e.g. novels, thrillers, eBooks, audiobooks)
- Video (e.g. DVDs, Blu-Rays)
- CDs
- Vinyl
- Downloads
Market comparison
The South African Other Media market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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