Hobby & Leisure market in South Africa
The South African Hobby & Leisure eCommerce market is predicted to reach US$901.9 million by 2024 and accounts for 19.5% of the total eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 21.3%, resulting in a projected market volume of US$1,952.4 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Market development
eCommerce revenue development in the Individual Sports market in South Africa
The South African Individual Sports eCommerce market is predicted to reach US$125.4 million by 2024 and accounts for 71.3% of the Sports Equipment eCommerce market in South Africa. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 19.7%, resulting in a projected market volume of US$257.3 million by 2028. The Individual Sports eCommerce market is a sub-market of the Sports Equipment market. Further categories within the Sports Equipment market are: Team Sports.
eCommerce revenue development in the Individual Sports market in South Africa
eCommerce revenue growth in the Individual Sports market in South Africa
Net eCommerce revenue split by sub-category
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | ||||
| Growth (in %) | 55.9 | 49.8 | 36.0 | 9.7 | 5.0 | 76.7 | 68.1 | 48.5 | ||||
| as of Sports Equipment (in %) | 4.0 | 4.2 | 4.4 | 4.5 | 4.1 | 4.4 | 4.5 | 4.5 | 4.6 | 4.7 | 4.8 | 4.9 |
Market definition
Definition of the Individual Sports market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment > Individual Sports The category Individual Sports includes the online trade of bicycles (e.g. road bikes, mountain bikes, bike accessories), hunting and weapons (e.g. hunting rifles, firearms, ammunition), fishing equipment (e.g. fishing rods, fishing reels, fishing lines) and fitness equipment (e.g. exercise machines, strength training equipment). This category does not cover activewear (e.g. joggers, tights, tricots), non-sport-specific footwear (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessories (e.g. gym bags, water bottles, sporty hats and caps). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycles (e.g. road bikes, mountain bikes, bike accessories)
- Hunting and weapons (e.g. hunting rifles, firearms, ammunition)Fishing equipment (e.g. fishing rods, fishing reels, fishing lines)
- Fitness equipment (e.g. exercise machines, strength training equipment)
Out-of-scope
- Activewear (e.g. joggers, tights, tricots)
- Non-sport specific footwear (e.g. running shoes, tennis shoes, basketball shoes)
- Non-sport specific accessories (e.g. gym bags, water bottles, sporty hats and caps)
- Fitness trackers
Market comparison
The South African Individual Sports market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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