Basket size

Basket size refers to the size of an order that a customer places. In other words, it is the average number of products that a business sells in one transaction. Tracking purchasing patterns by assessing the basket size allows stores to see how the order volume has increased or decreased over time.

In addition to providing data about how many items customers purchase in one go, insights into the basket size also allows stores to learn how engaged their customers are. Accordingly, they can personalize the buying process and meet customer preferences to inspire repeat purchases.

Glossary entries with B

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