Conversion rate
Conversion rate (also known as CVR) is the number of visitors to a website in relation to the number of desired actions (conversions). For example, if 10 out of 1,000 visitors purchase a product, the conversion rate is 1%. It is typically measured by web analytics systems such as Google Analytics. The conversion rate is influenced by several factors, including web design, visitor source, pricing strategy, market conditions, and competition.
Glossary entries with C
Back to
Analyze the eCommerce Market
Get your free whitepaper now!
eCommerce in Europe 2025
What is the state of European eCommerce in 2025? Find all the relevant statistics for your eCommerce analysis in one document.
Mapping Global eCommerce
Looking for an all-round view of global eCommerce? The "Mapping Global eCommerce" Whitepaper shows what worldwide eCommerce is all about in 2025 and beyond.
eCommerce in North America 2025
What does the North American eCommerce market look like in 2025? Find all the relevant market metrics in one document.
eCommerce in the United Kingdom 2025
All you need to know about UK eCommerce in one place. Understand the ins and outs of the online market.
eCommerce in Germany 2025
Where is the German eCommerce market heading in 2025 and beyond? Learn about its development with this comprehensive guide.
Global eCommerce Retailer 2024
Explore our comprehensive analysis to discover which top retailers are shaping eCommerce in 2024.