DTC

D2C (direct-to-consumer) essentially means cutting out the middleman and selling directly to consumers. It is a business model that has become increasingly popular over recent years, particularly in eCommerce, as it allows companies to have better control over pricing, product quality, customer communications, and other aspects of their sales process.

The advantages of a direct-to-consumer model includes a greater control over business margins, more immediate customer relationships, and an accurate analysis of customer data. This can be used for creating personalized offers and experiences, as well as targeted marketing campaigns. All of which help to engage customers in an effective way.

Glossary entries with D