Marketplace

An online marketplace is a type of eCommerce platform that allows multiple sellers to sell their products or services to consumers. In an online marketplace, the marketplace operator provides a platform where sellers can list and sell their products, and buyers can browse and purchase them. The operator typically charges a commission for each transaction and/or a fee for using the platform.

Examples of online marketplaces include Amazon, eBay, and Tmall.

If you want to learn more about 1P (first-party) and 3P (third-party) models, marketplaces, or how we calculate GMV, you can find it here.

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