SEA budget

SEA budget refers to the financial allocation for search engine advertising (SEA) campaigns, where paid advertisements are displayed in search engine results. In the world of digital marketing, businesses earmark a specific amount of money for SEA to ensure their ads appear when users actively search for keywords.

Advertisers follow a pay-per-click (PPC) model, paying a fee each time a user clicks on their ad. The SEA budget helps control advertising costs and determine how much an advertiser is willing to invest in targeting high-intent users who are actively seeking products or services related to their offerings.

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