Third-party seller

A third-party seller is a brand or entity that partners with an online retailer. These sellers list their products or services on the retailer's platform alongside the retailer's offerings. This arrangement expands the range of products and services available to customers, providing them with a broader catalog of choices.

Third-party sellers can provide complementary services like installation, delivery, insurance, or related products to enhance the shopping experience. Online retailers benefit by offering a more extensive inventory without the need to maintain the physical stock themselves, while third-party sellers gain access to the retailer's customer base and infrastructure.

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