The Average Engagement Rate for All Tiers of TikTok Influencers, 2022 & 2023
Publication date: April 16, 2024
Notes
Nano-influencers: 1K-10k followers; Micro-influencers: 10K-50K; Mid-tier influencers: 50K-500K; Macro-influencers: 500K-1M; Mega-influencers & celebrities: Over 1M followers. As of January 2024.
Sources
Hypeauditor.