Marketplace GMV analytics Marketplace Favicon au PAY

au PAY is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by au Commerce & Life Co., Ltd., au PAY is a marketplace with nationally-focused sales. Its GMV is generated almost entirely in Japan. The marketplace's eCommerce GMV is split between wowma.jp and au.com domains. With regards to the product range, au PAY achieves the greatest part of its GMV in the Electronics category. Furthermore, products from the Fashion category are part of the offer.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
#81
Main category
Main country
Marketplace type
Third-party only

au PAY: Marketplace GMV analytics

GMV development of au PAY

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au PAY
Gross merchandise volume

in million US$

au PAY
YoY growth

in percent
20212022202320242025

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Global rank

by GMV
#81
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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au PAY: Marketing performance indicators

Regional scope

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au PAY: Competitor analysis

The top similar marketplaces to au PAY

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au PAY: History & milestones

Main events at a glance

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au PAY: Company & contact information

Leads for your research

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