Marketplace GMV analytics 
au PAY
au PAY is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by au Commerce & Life Co., Ltd., au PAY is a marketplace with nationally-focused sales. Its GMV is generated almost entirely in Japan. The marketplace's eCommerce GMV is split between au.com and wowma.jp domains. With regards to the product range, au PAY achieves the greatest part of its GMV in the Electronics category. Furthermore, products from the Fashion category are part of the offer. The marketplace was launched in 2016.
au PAY: Marketplace GMV analytics
GMV development of au PAY
au PAY
Gross merchandise volume
Global rank
- 2016: ECDB analysis2017: ECDB analysis2018: ECDB analysis2019: ECDB analysis2020: ECDB analysis2021: ECDB analysis2022: ECDB analysis2023: ECDB analysis
au PAY: Marketing performance indicators
Regional scope
Explore the parts of the world where the marketplace is active and has an impact on respective eCommerce landscapes.
au PAY: History & milestones
Main events at a glance
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au PAY: Company & contact information
Leads for your research
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