Marketplace GMV analytics Marketplace Favicon au PAY

au PAY is a marketplace exclusively for third parties that provides a platform for external sellers. Owned by au Commerce & Life Co., Ltd., au PAY is a marketplace with nationally-focused sales. Its GMV is generated almost entirely in Japan. The marketplace's eCommerce GMV is split between au.com and wowma.jp domains. With regards to the product range, au PAY achieves the greatest part of its GMV in the Electronics category. Furthermore, products from the Fashion category are part of the offer. The marketplace was launched in 2016.

Marketplace Screenshot
Global GMV (2023)
Global rank (2023)
#31
Main category
Electronics
Main country
Japan
Launch year
2016
Marketplace type
Third-party only

Marketplace GMV analytics

GMV development of au PAY

Comprehensive time series analysis with YoY growth

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Gross merchandise volume

in million US$

YoY growth

in percent
2017 2018 2019 2020 2021 2022 2023

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Global rank

by GMV
#31
Please note
These numbers represent the aggregated gross sales generated on all domains listed under this brand.
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Marketing performance indicators

Regional scope

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History & milestones

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Company & contact information

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Kilian Schuldt
Sales Manager
Mail [email protected]
Phone +49 (40) 874 061 04